Fashion is not what it used to be just 5 years ago.
Sustainable and eco-friendly clothing has become the new mainstream, making fast fashion trends more and more obsolete. It is amazing to see just how trendy ‘green’ clothing can be: with this new movement and demand for eco-friendly alternatives, creativity in styles and outfits becomes truly limitless.
There are two types of fashion consumers:
(a) those who demand sustainability and ethical fashion, and
(b) those who prioritize style over everything.
The style-driven consumer has fuelled the fast-fashion economy for the past two decades, as their appetite for monthly, sometimes weekly trends has caused quality to decrease and production to increase. However, the new sustainable consumer is now beginning to define a new era of fashion.
This new type of fashion consumer demands better lower carbon footprint, no chemical pollution, higher wages and better working conditions for factory employees and higher-quality clothing crafted from sustainable fabrics. This demand is already here and growing larger everyday, forcing clothing manufacturers to rethink their model. Welcome to the new era of sustainable ‘slow’ fashion.
Perhaps the most interesting outcome of the slow-fashion movement is the Refashion clothing trend. Upgrading, modifying or otherwise giving new life and style to existing clothing is a great eco-friendly alternative to throwing away unwanted clothes or buying new. It also allows for endless creativity and personalization, so people can create unique styles that nobody else has. Most of the clothes we buy remain unused in our wardrobe for a long time, before eventually being discarded. Te best practice to choose the right fabric still remain, have a look here.
Refashion is when you restyle or customize your old clothing into something new that suits you more, so you will wear it often. Restyling or repurposing clothes that you already have, such as shirts into crop tops or skirts, is more than just saving money. It is about creativity, uniqueness, and of course, for a better and greener future.
DIY fashionistas are all over the internet and social media, posting pictures of their handmade creations and gaining large followings. There are also companies that offer professional Refashion services, where they can expertly tailor and re-style vintage or exhausted garments into chic, contemporary sensations. People also connect on an emotional level with their refashioned garments and accessories, as they are far more personal than buying something off the rack.
The best part? With Refashion clothing, you can extend a garment’s lifespan indefinitely, greatly reducing its carbon footprint and curbing the demand for production of new fast fashion, making it one of the most sustainable fashion trends to date.
Fast fashion is a term that describes cheap and high-speed output of fashion trends. Brands favor this fast fashion trend because they can quickly move from the drawing board to storefronts and satiate our endless appetite for new styles . To keep up with the demand, brands keep producing cheap clothing that looks trendy but don’t last long. Ultimately, the environment has to pay for it:-
Before the industrial revolutions, clothing was locally sourced and then manufactured to fit need. It was all about quality than quantity. People used to make clothes using sustainable materials for better durability. Slow fashion, in today’s time, is quite similar to fashion before the industrial revolution. It helps you to live better as slow fashion is quality-based and not time-based. Slow fashion is about being more aware of the ecosystem, communities, and the workers behind the garment production.
Refashion clothing is slow fashion. By reusing the clothes that were otherwise going to get dumped, we reduce the demand for new clothes, thus ‘slowing down’ the process.
Do you know that it takes up to 2,700 liters of water to make one cotton t-shirt from the cotton field to the factory? There are more than 80 billion articles of clothing being manufactured each year. Do the math and the amount of water consumption and waste is terrifying. Imagine the impact if we stop making our fashion disposable.. As a consumer, you need to consider Refashion clothing for mainly two reasons;
Another popular sustainable fashion trend is shopping pre-owned designer fashion.
Imagine owning an authentic Louis Vuitton handbag for 70% less than its retail price. How’s that even possible? The answer is – designer resale. For those who love brands and high-end logos, it is a cost-effective and sustainable option.
Designer fashion is much more expensive than fast-fashion, but also much more durable and produced in lesser quantities with less environmental impact. If you shop for such pre-owned designer items, not only do you save a lot of money investing in durable, high quality fashion, but you also help the environment because you’re giving a second life to something already produced. This curbs demand for more production and also cuts the carbon footprint of the existing designer item in half.
Designer resale companies have emerged in recent years as a result of this growing demand, providing consumers with the perfect middle ground between high-fashion, sustainability, and cost-effectiveness. The driving benefit, of course, is big savings on top designer brands, but the environmental benefits are the icing on the cake.
It is crucial for people to reuse materials and clothing that will otherwise end up landfilled, burned or floating in our oceans. We can reuse them to make something unique and creative that will not only make us feel proud of ourselves; it will also help us to combat climate change and pollution..
Wear what you have, Refashion instead of dispose, and buy pre-owned quality fashion and you will be well on your way to being a sustainable and ethical fashion consumer.
A former finance professional with a passion for fashion, Yulia Omelich founded CODO, Inc, in 2010 with her husband Andrey. She wanted to establish a platform for women to own high quality, authentic luxury fashion without having to pay the retail price, as well as a way to shop sustainably. Yulia’s passion for sustainability is reflected in the business, which offers a unique refashion service that allows customers to upgrade their outdated or vintage garments with luxurious pre-existing materials.
Ethical marketing for clothing should mean affordable prices – find here the cheapest eco brands